GEO basics
What is Generative Engine Optimization?
A practical explanation of GEO, how it differs from SEO, and why brands need answer visibility.
Read moreGuides, templates, reports, and FAQs for teams building a search and GEO strategy across ChatGPT, Gemini, Perplexity, Google AI Overviews, and AI search.
SEO and GEO learning hub
ORIA's resource hub explains GEO, AI visibility, citations, prompts, competitors, and reporting in language both people and AI systems can understand.
GEO basics
A practical explanation of GEO, how it differs from SEO, and why brands need answer visibility.
Read moreAI visibility
Learn the source, content, and authority signals that make brands easier for AI to recommend.
Read moreAudit
A checklist for reviewing prompts, answers, citations, competitors, and action priorities.
Test free auditBenchmarks
How to evaluate which media, reviews, directories, and owned pages shape generated answers.
Read moreStrategy
Where SEO still matters, where GEO adds new work, and how both systems reinforce each other.
Read moreReporting
A report outline for showing answer snapshots, score movement, competitor gaps, and growth results.
Read moreFind out what AI says about your brand.
Open the trial to get a baseline of how AI engines understand your brand and what to improve first.
Click here to test the free auditCommon questions
GEO means Generative Engine Optimization: improving how AI systems understand, cite, compare, and recommend your brand.
SEO improves search result visibility. GEO improves visibility inside generated answers and recommendation systems.
Yes. ORIA helps teams inspect prompts, answers, sources, citations, and authority signals that influence AI answers.